Campaign

A campaign project centres on the conceptual and graphic design side of a campaign: lockups, typographic systems, and assets built across every format the campaign needs, from digital and social to web, e-commerce, out-of-home and print. The output is either fully executed, launch-ready files, or a template system built for internal brand teams to use, delivered alongside a clear toolkit for the brand's team to apply the system correctly.

The process begins with conceptual development, working closely alongside photographers, talent and videographers to shape the look and feel of the campaign from the outset, rather than waiting for other elements to be locked before design begins. The graphic system is built in step with that creative direction, not after it, before moving into full delivery and applications across every format required.