Campaign, Digital
#Fashion
2024.06.12
Re-Crafted
RIMOWA
A campaign system built around giving old luggage a new life RE-CRAFTED gives pre-owned RIMOWA aluminium luggage a new lease of life, a circular model built on reusing, repairing and recycling suitcases to help build a more sustainable world. Office of Joe Diver led the concept and design of an entire campaign system for the initiative, built to slot into the brand's iconic existing system while carrying the circular, reusable idea at its core. The output was delivered as templates for RIMOWA's internal team, deployed across print and digital, and ran across newspapers in Germany as well as their own social and web channels.



