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Office of Joe Diver is a London-based design practice, specialising in brand identity, campaign and digital.

Campaign, Digital

#Fashion

2025.11.28

Black Friday Campaign

↗ See project

About Blank

A Black Friday system built from the brand's own name, and its digital roots.

For About Blank's Black Friday campaign, we built a graphic system within the brand's existing identity, developed alongside co-founder Jack Henderson. Black Friday is crowded with fashion campaigns, so the brief called for something distinct rather than louder. The concept played on the brand's own name, leaning fully into its digital nature: a mono digital typeface, minimal type, and repeating graphic elements gave the system a consistent, unmistakable rhythm across every asset.

Identity, Digital

#Property

2025.08.20

Rebrand

↗ See project

Corker Brothers

A new visual language for an industry set in its ways.

Corker Brothers is a property development company based in Tunbridge Wells, founded by brothers Harry and Oliver Corkery. As young founders entering an industry that had largely looked the same for years, they set out to do things differently, presenting themselves through founder-led content across social media rather than the traditional, distant image the industry was used to. Office of Joe Diver built a new visual identity to match: contemporary in feel, yet rooted in the same heritage and tradition the industry has always valued, a balance built to speak to a younger audience discovering the industry for the first time, while still resonating with the more established clientele Corker Brothers serves.

Brand Strategist: Jack Dyson
Videography & Photography: Max Beishon

Campaign, Digital

#Sport

2026.04.12

Chelsea v Man City

↗ See project

Premier League

A sub-identity built to make one fixture feel like an event.

For Manchester City vs Chelsea in the 2025/26 season, Office of Joe Diver built a sub-identity that slots into the Premier League's existing system while carving out a distinct feel of its own, designed to make one fixture stand out across a packed calendar. The brief called for something sleek and clean, adaptable across every platform it would run on.

Campaign, Digital

#Fashion

2024.06.12

Re-Crafted

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RIMOWA

A campaign system built around giving old luggage a new life

RE-CRAFTED gives pre-owned RIMOWA aluminium luggage a new lease of life, a circular model built on reusing, repairing and recycling suitcases to help build a more sustainable world. Office of Joe Diver led the concept and design of an entire campaign system for the initiative, built to slot into the brand's iconic existing system while carrying the circular, reusable idea at its core. The output was delivered as templates for RIMOWA's internal team, deployed across print and digital, and ran across newspapers in Germany as well as their own social and web channels.

Campaign

#Sport #Fashion

2025.01.07

Fabric of a Champion

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Champion

A campaign built around the fabric that makes a Champion.

Fabric of a Champion rolled out across Milan, Berlin, London and Manchester, with UK musician Loyle Carner fronting the campaign as its central talent. Office of Joe Diver designed the campaign system across digital, out-of-home and web, working in collaboration with Nynex, who led the project.

Agency: Studio Nynex
Talent: Loyle Carner
Creative Director: Michael O'Donnell, Jake Jacobs
Photography: Lily Brown

Identity, Campaign, Digital

#Fashion #Sport #Health

2026.02.10

Visual Identity

↗ See project

A fresh identity for a brand built on community.

Keep Winning is a sports fashion brand out of LA, and Office of Joe Diver rebranded it from the ground up as it entered its next phase. The old identity felt dated and no longer matched the trajectory the brand was on. The new system leans into a fashion, editorial look while standing apart from competitors in the space, built around an extended typeface, EK Modena, for the logotype, and editorial layouts that reflect the athletic, modern positioning the brand now sits within.

Services

Strategy
Art Direction
Visual Identity
Graphic Design
Campaign
Digital