February 2026

Visual Identity

Date

February 2026

Timeline

Ongoing Partnership

Industries

Fashion, Sport, Health

A fresh identity for a brand built on community.

Keep Winning is a sports fashion brand out of LA, and Office of Joe Diver rebranded it from the ground up as it entered its next phase. The old identity felt dated and no longer matched the trajectory the brand was on. The new system leans into a fashion, editorial look while standing apart from competitors in the space, built around an extended typeface, EK Modena, for the logotype, and editorial layouts that reflect the athletic, modern positioning the brand now sits within.

Services

Delivered

  • Identity
  • Campaign
  • Digital

Colour

Energy and restraint, held in the same palette.

As online culture pulls community further onto screens, Keep Winning works as something of an antidote, building real connection through events held across the country, from Hyrox meetups to collaborations with other brands, including a recent one in New York. The identity flexes to hold its own alongside different partners and settings, without losing its core: bold colour balanced against clean, monotone tones that keep the system feeling considered rather than loud for its own sake.

The identity has already made its mark.

Praise across LA and social media, and a warm reception at Keep Winning's in-person events held across the US.

Texture

Grain and grit, rooted in where the brand began.

Texture

Grain, blur, and texture run through the identity, a nod to the brand's gritty roots and to founder Ocho, whose everyday approach of working hard and chasing ambition sits at the centre of what Keep Winning stands for.