June 2025
Brand Evolution
Alma de Ace
Date
June 2025
Timeline
3 months
Client
Alma de Ace
Industries
Fashion, Sport
Expanding an identity built around 90s roots and football heritage.
An ongoing partnership, expanding an identity built around 90s roots and football heritage. Alma de Ace is a leading designer and manufacturer of premium sporting goods, born and raised in London. Office of Joe Diver has worked with the brand on an ongoing basis, developing its identity, launching events, and building out its digital presence.
Services
Delivered
- Identity
- Campaign
Expanding the graphic language, one detail at a time.
Alma de Ace's roots are firmly planted in 90s nostalgia and retro styles, carried through into the lockups, typographic compositions, and overall visual style.
Event
SS26 at Paris Fashion Week
The Details
Invitations, flyers, and out-of-home posters introduced the event to both the online audience and the local community in Paris.
Football Heritage
Alma de Ace's ties to football run deep, shown most prominently through its collaboration with Admiral, the iconic football kit brand. Office of Joe Diver built a visual system around that heritage, leaning fully into the culture it comes from.
